HIGH NOON X PAC-MAN

BRAND COLLABORATION

PROJECT OVERVIEW

I created a mock brand collaboration between High Noon Vodka Seltzers and Pac-Man as part of their 45th anniversary celebration. The younger millennial audience meshes well with the late Gen X audience who would have grown up with the game, and the bright and fun citrus flavors made the two brands work very well together. I created product designs (including custom copy for the drink cans), a motion graphic ad, and print designs as part of the collaboration.

ATTENTION TO DETAIL

The goal of this project was to appear as authentic as possible. With the 45th anniversary of Pac-Man in 2025, SEGA has collaborated with a wide variety of products in both retail and food/beverage spaces. Most of the collaborations retain the brand's kid friendly ideals, despite Pac-Man having a gnereally older interest group due to nostalgia keeping customers interested. By collaborating with an adult beverage company, SEGA could more effectively reach a target audience that makes sense with their brand.

ADVERTISING

In addition to making the actual product, I also created a print advertisement for magazines and in stores, along with a motion graphic to post on social media. Using Pac-Man characters and motifs and keeping in line with High Noon's existing ad campaigns were both important to the authenticity of this project.